GHD

Carry out public relations activities that facilitate communication of the organization's message to internal and external publics. Analyze information to draft articles, press releases, and internal and external communications, including management speeches and parts of annual reports as outlined by others. Serve as a liaison with PR agencies, news agencies, event organizers, etc., with the aim of monitoring compliance with timetable and budget parameters. Assist in planning projects. Possess sound experience and carry out projects with little direction and with periodic review of progress and results.

Responsibilities

• Data Collection and Analysis: Collate and analyze data using preset tools, methods, and formats. Involves working independently.
• Internal Communications: Help others get the most out of internal communications systems by offering support and advice.
• Operational Compliance: Identify, within the team, instances of noncompliance with the organization's policies and procedures and/or relevant regulatory codes and codes of conduct, reporting these instances and escalating issues as appropriate.
• Public/Government Relations Campaign Execution: Deliver specified outcomes and provide others with expert advice while working within established public relations, government relations, regulation, and registration programs.
• Personal Capability Building: Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
• Public/Government Relations Campaign Planning: Contribute to the development of the planning of tactical public relations campaign.
• External Communications: Help others get the most out of external communications systems by offering support and advice.
• Stakeholder Engagement: Assist with stakeholder engagement by arranging actions, meetings, events, and supporting materials to promote stakeholder understanding and commitment.
• Public/Government Relations Campaign Management: Carry out supplier and contract management tasks to support public relations and government relations campaigns.
• Document Preparation: Organize and prepare complex documents using a variety of applications for technology devices, such as standard office software. Also responsible for gathering and summarizing data for special reports.
• Content Creation: Collate and summarize information for use in developing content and write first drafts of straightforward content for print or websites.

Competencies

• Action Oriented – Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. For example, takes timely action on important or difficult issues. Identifies and pursues new opportunities that benefit the organization.
• Decision Quality – Makes good and timely decisions that keep the organization moving forward. For example, knows when to act independently and when to escalate issues. Integrates various inputs, decision criteria, and trade-offs to make effective decisions. Typically makes good independent decisions.
• Interpersonal Savvy – Relates openly and comfortably with diverse groups of people. For example, grasps others' more obvious social cues and responds appropriately; shows tact and sensitivity in difficult interpersonal situations. Maintains productive relationships with a wide variety of people and from a range of backgrounds.
• Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, gathers basic information to understand a problem and find a solution. Seeks to understand and apply systematic problem-solving methods; distinguishes symptoms from underlying problems.
• Situational Adaptability – Adapts approach and demeanor in real time to match the shifting demands of different situations. For example, finds out which situations call for flexibility and responds accordingly; seeks and listens to others' input and feedback on how to adapt approach to changing situations.
• Collaborates – Builds partnerships and works collaboratively with others to meet shared objectives. For example, readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.
• Balances Stakeholders – Anticipates and balances the needs of multiple stakeholders. For example, draws upon insights from varied sources to gain a rich understanding of how to meet the needs of multiple internal and external stakeholders. Probes deeply in order to gain a rich, detailed grasp of the priorities of different stakeholders; takes initiative to respond to stakeholder problems.
• Communicates Effectively – Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
• Ensures Accountability – Holds self and others accountable to meet commitments. For example, tracks performance and strives to remain effective, learning from both successes and failures. Readily takes on challenges or difficult tasks and has reputation for delivering on commitments.
• Tech Savvy – Anticipates and adopts innovations in business-building digital and technology applications. For example, successfully leverages the latest technologies to increase performance. Quickly embraces and masters new technological advances adopted by the organization. May help others learn the terminology.
• Courage – Steps up to address difficult issues, saying what needs to be said. For example, shares own ideas and points of view openly, regardless of potential criticism or risk; shows conviction when faced with adversity and challenges; raises difficult topics to be sure they are addressed.

Skills

• Verbal Communication – Works with full competence to express ideas, request actions, formulate plans, & policies by means of clear and effective verbal communications. Typically works without supervision and may provide technical guidance.
• Action Planning – Works with full competence to review and evaluate recommendations and requirements and to develop appropriate plans or deliver actions required. Typically works without supervision and may provide technical guidance.
• Policy and procedures – Works with full competence to monitor, interpret and understand policies and procedures and ensure their alignment with organizational strategies and work objectives. Typically works without supervision and may provide technical guidance.
• Media and Public Relations Management – Works with full competence to work with media for the purpose of building a positive public image of the organization that shapes stakeholder opinion and builds the brand. Typically works without supervision and may provide technical guidance.
• Campaign Management – Works with full competence to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences. Typically works without supervision and may provide technical guidance.
• Presentation Skills – Works with full competence to communicate and deliver information verbally in a clear, concise and compelling manner to other people. Typically works without supervision and may provide technical guidance.
• Project Schedule Management – Works with full competence to identify, sequence, and resource project schedules for timely completion. Typically works without supervision and may provide technical guidance.
• Writing skills – Works with full competence to express ideas, request actions, formulate plans, & policies by means of clear and effective writing. Typically works without supervision and may provide technical guidance.
• Computer Skills – Works with full competence to understand and effectively use standard office equipment and standard software packages to support business processes. Typically works without supervision and may provide technical guidance.
• Desktop Publishing – Works with full competence to create documents using page-layout software on a personal/desktop computer. Typically works without supervision and may provide technical guidance.
• Effectively Presents Solutions – Works with full competence to communicate and articulate potential resolutions or strategies in a clear, compelling, and tailored manner to address specific challenges or meet organizational needs. Typically works without supervision and may provide technical guidance.
• Categorizing and Classifying Information – Works with full competence to utilize systems and tools to support categorizing and classifying data and information. Typically works without supervision and may provide technical guidance.
• Review and Reporting – Works with full competence to create reports, and review reports created by others, for various audiences as relevant, in a lucid and effective manner, keeping in mind the purpose of reports. Typically works without supervision and may provide technical guidance.
• Content Development Processes and Workflow – Works with full competence to work with guidelines and processes in place for producing marketing content. Typically works without supervision and may provide technical guidance.
• Maintains the Relationship – Works with full competence to cultivate and sustain positive interpersonal connections, fostering trust, collaboration, and effective communication to support enduring professional relationships. Typically works without supervision and may provide technical guidance.

Education

• Post-Secondary Non-Tertiary Education

Experience

• General Experience: Sound experience and understanding of straightforward procedures or systems (7 to 12 months)
• Managerial Experience: None

Traits

• Focus – Preference for organization, procedure, and exactitude.
• Need for Achievement – A tendency to work intensely to achieve and exceed difficult standards.
• Persistence – A tendency toward passionate and steadfast pursuit of long-term goals, in spite of obstacles, discouragement, or distraction.
• Adaptability – Comfort with unanticipated changes of direction or approach.
• Composure – The ability to stay calm and poised in stressful, difficult, or ambiguous situations.
• Curiosity – The extent to which a person is likely to tackle problems in a novel way, see patterns in complex information, and pursue deep understanding.
• Openness to Differences – A desire to consider and explore differences in perspective, thought, and experience of persons from a variety of backgrounds.
• Confidence – The degree to which a person is convinced that they control the course of events in their lives.
• Credibility – The degree of consistency between a person's words and actions.
• Sociability – The natural inclination to engage with and interact with others.
• Optimism – The degree to which people are comfortable with themselves and positive about life.
• Humility – The degree to which a person is seen as courteous, free from self-absorption, and easy to get along with.
• Situational Self-Awareness – The ability to stay attuned to one's own experiences, motivations, and reactions in the present moment.
• Tolerance of Ambiguity – Comfort with uncertain, vague, or contradictory information that prevents a clear understanding or direction.
• Empathy – Being attuned to others' feelings,motivations and concerns.
• Affiliation – A preference for aligning with a larger team or organization toward a common goal.
• Trust – An expectation of honesty and forthrightness on the part of oneself and others.
• Risk-Taking – A willingness to take a stand or take chances based on limited information.
• Assertiveness – The degree to which people enjoy taking charge and directing others.
• Influence – The ability to motivate and persuade others.